My Work
With over a decade of experience in Digital Strategy and Marketing, I have worked at companies of all sizes, from Google and ad agencies to small tech startups in SaaS, AI, and Machine Learning. I am a seasoned Strategy Leader and have built teams from scratch and led them to success.
Digital Strategy
I have over a decade of experience in Digital Strategy and Marketing across advertising agencies (Ogilvy, GreyHealth), tech startups (Artificial Intelligence, SaaS, Cloud-Based), and Big Tech (Google). I have honed my expertise in digital strategy, SaaS, AI, Product Strategy, and more.
Design
I was born with an eye for design and have been honing my skills in the creation and iteration of form, color, texture, space, balance, and proportion my whole life. I have designed brand identities (logos, color palettes, font books, typography), user experiences and interfaces, products, and more.
User Experience
Since I was about 8 years old, I have been incredibly passionate about good User Experience. Whether it’s a website, digital or physical product, or brand experience, I truly care about crafting solutions to consumer pain points with beautiful, effective design. From research to concept, wireframe to prototype, and launch to analysis, I love to do it all.
Innovation
As a born tech geek, I have been incredibly lucky to translate my lifelong passion for technology, gadgets, and inventions to my professional life. I’ve gotten to work on some of the coolest tech and products of our time like Artificial Intelligence, Robotics, and big tech at Google. My personal passion for innovation is typically channeled through branding, consumer products, and EVs. (Ask me about motorcycles!)
Inclusion & Safety
I have spearheaded numerous causes, communities, and endeavors throughout my professional career in service of DEI. I believe that Diversity of all kinds contributes to a psychologically safe and close-knit community, as well as a more effective and successful business. I believe wholeheartedly in digital sprivacy and safety, having written my college thesis on the subject and stayed up to date on business and personal practices since.
My colleagues like me.
J.J., Google
“One of the most inspiring and talented team members I’ve ever worked with.”
D.N., Google
“I [was] impressed with [her] attention to detail, communication, and intelligence with everything [she was] doing.”
A.W., Google
“Alexandra has shown a remarkable ability to establish and improve best practices while also pushing for future-forward innovation at scale.”
E.E., Grey Health
“She possesses a sharp mind, critical thinking, and clear reasoning that stands out in every circumstance.”
A.H., Google
“Alexandra is kind, inclusive, and respectful to everyone she works with. She brings people together in ways that create a sense of belonging, and would be an immediate asset to any team or organization she joins.”
Are you looking for feedback on your design, website, or prototype?
Expert Advice
As an expert in the field with over a decade of experience in design, UX & UI, and strategy, I can give you actionable feedback, insights, and recommendations on your work.
1:1 Sessions
I offer 1:1 consulting packages for designers, strategists, engineers, and more! From a quick 30-minutes to 2-hour workshops, I can help you take your work to the next level.
Here’s what we can cover:
Brand Identity
Visual Hierarchy
Customer Pathways
Information Architecture
Design Thinking
Accessibility Best Practices
Color Palettes
Logo Design
Typography
Calls to Action (CTAs)
& much more!