Project 2025 Explained

Project 2025 Explained

I created P25e.org to help people understand Project 2025's content and impact.

I created P25e.org to help people understand Project 2025's content and impact.

Industry

Education

Industry

Education

Industry

Education

Business Unit

Content

Business Unit

Content

Business Unit

Content

Team Size

1

Team Size

1

Team Size

1

Top Line Results

Top Line Results

+511%

Increase in Total Visitors month/month

+1,500%

Increase in Unique Visitors month/month

+157%

Increase in pageviews per visitor week/week

The Background

The Background

The Ask

Let's be real. No one is going to read a 900+ page document — its authors are counting on it. P25 contains incredibly specific plans to dismantle federal systems, revert protections, and create new policies that will be detrimental to all Americans. I wanted to create something that would help people understand exactly what's contained in the Project 2025 manifesto, who wrote it, and what their agenda is so they're not taken advantage of at the polls.

The Ask

Let's be real. No one is going to read a 900+ page document — its authors are counting on it. P25 contains incredibly specific plans to dismantle federal systems, revert protections, and create new policies that will be detrimental to all Americans. I wanted to create something that would help people understand exactly what's contained in the Project 2025 manifesto, who wrote it, and what their agenda is so they're not taken advantage of at the polls.

The Ask

Let's be real. No one is going to read a 900+ page document — its authors are counting on it. P25 contains incredibly specific plans to dismantle federal systems, revert protections, and create new policies that will be detrimental to all Americans. I wanted to create something that would help people understand exactly what's contained in the Project 2025 manifesto, who wrote it, and what their agenda is so they're not taken advantage of at the polls.

My Approach

I combed through the 900+ page document, the Heritage Foundation's website, its authors, and did research to truly understand what was written in the document, what the context is, and what the implications are for avertage Americans. I wanted to approach this project without any political notions or biases in order to empower people to make the decisions that are right for them and their families. I do this work for free and ask users to donate via a module on site or purchase merch to fund the project.

My Approach

I combed through the 900+ page document, the Heritage Foundation's website, its authors, and did research to truly understand what was written in the document, what the context is, and what the implications are for avertage Americans. I wanted to approach this project without any political notions or biases in order to empower people to make the decisions that are right for them and their families. I do this work for free and ask users to donate via a module on site or purchase merch to fund the project.

My Approach

I combed through the 900+ page document, the Heritage Foundation's website, its authors, and did research to truly understand what was written in the document, what the context is, and what the implications are for avertage Americans. I wanted to approach this project without any political notions or biases in order to empower people to make the decisions that are right for them and their families. I do this work for free and ask users to donate via a module on site or purchase merch to fund the project.

The Result

I created a website at p25e.org, downloaded the document for posterity and made it available to anyone who wishes to read it, covered the most request topics, and cited every single soure. I also made a chatbot using ChatGPT to translate and simplify the document for users, but unfortuntely OpenAI removed the bot without explanation. I continue to update the site with new information as often as possible.

The Result

I created a website at p25e.org, downloaded the document for posterity and made it available to anyone who wishes to read it, covered the most request topics, and cited every single soure. I also made a chatbot using ChatGPT to translate and simplify the document for users, but unfortuntely OpenAI removed the bot without explanation. I continue to update the site with new information as often as possible.

The Result

I created a website at p25e.org, downloaded the document for posterity and made it available to anyone who wishes to read it, covered the most request topics, and cited every single soure. I also made a chatbot using ChatGPT to translate and simplify the document for users, but unfortuntely OpenAI removed the bot without explanation. I continue to update the site with new information as often as possible.

Looking for case studies?

Looking for case studies?

Some of my work is confidential so I don't display it here, but I'd be happy to share if you send me an email.

Some of my work is confidential so I don't display it here, but I'd be happy to share if you send me an email.

Some of my work is confidential so I don't display it here, but I'd be happy to share if you send me an email.

Alexandra Lustig

© 2024 Gitsul Group

Designed & built by me :)

Alexandra Lustig

© 2024 Gitsul Group

Designed & built by me :)

Alexandra Lustig

© 2024 Gitsul Group

Designed & built by me :)