LemonHaus
LemonHaus
LemonHaus approached me for a visual identity for their premiere product, still in the pre-launch phase.
LemonHaus approached me for a visual identity for their premiere product, still in the pre-launch phase.
Industry
Food and Beverage
Industry
Food and Beverage
Industry
Food and Beverage
Business Unit
Branding
Business Unit
Branding
Business Unit
Branding
Team Size
1
Team Size
1
Team Size
1
Top Line Results
Top Line Results
+85%
Increase in brand recognition among target customers within 6 months of launch.
+40%
Increase in customer engagement across digital platforms.
92%
Surveyed customers reporting that the new branding accurately reflects LemonHaus's values and offerings.
The Background
The Background
The Ask
The ask for LemonHaus was to create a visual identity, logo design, color palette, typography, and product design for the brand.
The Ask
The ask for LemonHaus was to create a visual identity, logo design, color palette, typography, and product design for the brand.
The Ask
The ask for LemonHaus was to create a visual identity, logo design, color palette, typography, and product design for the brand.
My Approach
My approach to designing and creating the brand identity and product design for LemonHaus centers on a fusion of minimalist aesthetics with vibrant, citrus-inspired elements. I prioritized user-centric design principles, ensuring that the brand's visual language resonates with its target audience.
My Approach
My approach to designing and creating the brand identity and product design for LemonHaus centers on a fusion of minimalist aesthetics with vibrant, citrus-inspired elements. I prioritized user-centric design principles, ensuring that the brand's visual language resonates with its target audience.
My Approach
My approach to designing and creating the brand identity and product design for LemonHaus centers on a fusion of minimalist aesthetics with vibrant, citrus-inspired elements. I prioritized user-centric design principles, ensuring that the brand's visual language resonates with its target audience.
The Result
By conducting thorough market research and competitor analysis, I crafted a unique identity that distinguishes LemonHaus with eye-catching colors, typography, and logo forms. Through iterative design processes and close collaboration with stakeholders, I created a cohesive brand experience that encapsulates the essence of LemonHaus's values and offerings. The LemonHaus logo uses the Hoss Sharp font in the Heavy weight, with an italic style. The logo has a thin dark stroke around the lettering and a “noisy” drop shadow, as seen below.
The Result
By conducting thorough market research and competitor analysis, I crafted a unique identity that distinguishes LemonHaus with eye-catching colors, typography, and logo forms. Through iterative design processes and close collaboration with stakeholders, I created a cohesive brand experience that encapsulates the essence of LemonHaus's values and offerings. The LemonHaus logo uses the Hoss Sharp font in the Heavy weight, with an italic style. The logo has a thin dark stroke around the lettering and a “noisy” drop shadow, as seen below.
The Result
By conducting thorough market research and competitor analysis, I crafted a unique identity that distinguishes LemonHaus with eye-catching colors, typography, and logo forms. Through iterative design processes and close collaboration with stakeholders, I created a cohesive brand experience that encapsulates the essence of LemonHaus's values and offerings. The LemonHaus logo uses the Hoss Sharp font in the Heavy weight, with an italic style. The logo has a thin dark stroke around the lettering and a “noisy” drop shadow, as seen below.
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Some of my work is confidential so I don't display it here, but I'd be happy to share if you send me an email.
Some of my work is confidential so I don't display it here, but I'd be happy to share if you send me an email.
Some of my work is confidential so I don't display it here, but I'd be happy to share if you send me an email.