Innovation Strategy at Google
Innovation Strategy at Google
I developed strategies and researched innovative technologies (3D, AR, VR, web3, AI, ML) for Google Store. I also led the Integrated Marketing Strategy for a transformative Pixel initiative, influencing the trajectory of Pixel’s future product marketing strategy for 2023-2024.
I developed strategies and researched innovative technologies (3D, AR, VR, web3, AI, ML) for Google Store. I also led the Integrated Marketing Strategy for a transformative Pixel initiative, influencing the trajectory of Pixel’s future product marketing strategy for 2023-2024.
Industry
Technology
Industry
Technology
Industry
Technology
Business Unit
Marketing
Business Unit
Marketing
Business Unit
Marketing
Team Size
3-7
Team Size
3-7
Team Size
3-7
Top Line Results
Top Line Results
+30%
Increase in operational efficiencies by implementing new technologies.
+6%
Increase in customer engagement on 3D and AR experiences for Google Store's website.
-50%
Decrease in development time across customer engagement experiences on site.
The Background
The Background
The Ask
While at Google, I worked I worked on big projects to help the Marketing business meet its goals, improve how we operate, and boost our brand visibility. I led efforts to create exciting online shopping experiences for Pixel products using new technologies like 3D, AR, VR, and AI to increase sales for the Google Store.
The Ask
While at Google, I worked I worked on big projects to help the Marketing business meet its goals, improve how we operate, and boost our brand visibility. I led efforts to create exciting online shopping experiences for Pixel products using new technologies like 3D, AR, VR, and AI to increase sales for the Google Store.
The Ask
While at Google, I worked I worked on big projects to help the Marketing business meet its goals, improve how we operate, and boost our brand visibility. I led efforts to create exciting online shopping experiences for Pixel products using new technologies like 3D, AR, VR, and AI to increase sales for the Google Store.
My Approach
In my role, I spearheaded business unit-wide strategic initiatives that surpassed our OKRs, enhancing operational efficiencies, profitability, brand awareness, and market positioning. I led the charge in implementing cutting-edge technologies like 3D, AR, VR, Metaverse, web3, AI, and ML to create immersive DTC brand experiences, boosting online sales for Google Store. My technology strategies improved creative asset quality while reducing load times, resulting in a 30% decrease in cost per digital experience. I conducted A/B tests to optimize customer experiences, leading to increased CTR and engagement rates. Over six months, I developed an Integrated Strategy for a transformative Pixel initiative, which significantly influenced Pixel's future product marketing strategy. I also established comprehensive Best Practices and guidelines for Accessibility standards and DEI, implementing them across six teams within the Marketing business unit.
My Approach
In my role, I spearheaded business unit-wide strategic initiatives that surpassed our OKRs, enhancing operational efficiencies, profitability, brand awareness, and market positioning. I led the charge in implementing cutting-edge technologies like 3D, AR, VR, Metaverse, web3, AI, and ML to create immersive DTC brand experiences, boosting online sales for Google Store. My technology strategies improved creative asset quality while reducing load times, resulting in a 30% decrease in cost per digital experience. I conducted A/B tests to optimize customer experiences, leading to increased CTR and engagement rates. Over six months, I developed an Integrated Strategy for a transformative Pixel initiative, which significantly influenced Pixel's future product marketing strategy. I also established comprehensive Best Practices and guidelines for Accessibility standards and DEI, implementing them across six teams within the Marketing business unit.
My Approach
In my role, I spearheaded business unit-wide strategic initiatives that surpassed our OKRs, enhancing operational efficiencies, profitability, brand awareness, and market positioning. I led the charge in implementing cutting-edge technologies like 3D, AR, VR, Metaverse, web3, AI, and ML to create immersive DTC brand experiences, boosting online sales for Google Store. My technology strategies improved creative asset quality while reducing load times, resulting in a 30% decrease in cost per digital experience. I conducted A/B tests to optimize customer experiences, leading to increased CTR and engagement rates. Over six months, I developed an Integrated Strategy for a transformative Pixel initiative, which significantly influenced Pixel's future product marketing strategy. I also established comprehensive Best Practices and guidelines for Accessibility standards and DEI, implementing them across six teams within the Marketing business unit.
The Result
By using innovative technology, our team was able to cut the cost of digital experiences by 30% while making them better (higher engagement rates) and faster (halve load times). Overall, I formulated targeted product marketing strategies to engage Google customers through customer-facing immersive experiences across digital platforms, increasing engagement by 6% and decreasing development time by 50%. I measured data and ran A/B tests to improve how customers interact with us, which helped increase click-through rates and engagement. As part of the Inclusive Marketing Consultants, I championed DEI initiatives, assessing marketing assets across Google platforms and providing strategic recommendations that drove positive change, earning two awards for outstanding contributions.
The Result
By using innovative technology, our team was able to cut the cost of digital experiences by 30% while making them better (higher engagement rates) and faster (halve load times). Overall, I formulated targeted product marketing strategies to engage Google customers through customer-facing immersive experiences across digital platforms, increasing engagement by 6% and decreasing development time by 50%. I measured data and ran A/B tests to improve how customers interact with us, which helped increase click-through rates and engagement. As part of the Inclusive Marketing Consultants, I championed DEI initiatives, assessing marketing assets across Google platforms and providing strategic recommendations that drove positive change, earning two awards for outstanding contributions.
The Result
By using innovative technology, our team was able to cut the cost of digital experiences by 30% while making them better (higher engagement rates) and faster (halve load times). Overall, I formulated targeted product marketing strategies to engage Google customers through customer-facing immersive experiences across digital platforms, increasing engagement by 6% and decreasing development time by 50%. I measured data and ran A/B tests to improve how customers interact with us, which helped increase click-through rates and engagement. As part of the Inclusive Marketing Consultants, I championed DEI initiatives, assessing marketing assets across Google platforms and providing strategic recommendations that drove positive change, earning two awards for outstanding contributions.
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Some of my work is confidential so I don't display it here, but I'd be happy to share if you send me an email.
Some of my work is confidential so I don't display it here, but I'd be happy to share if you send me an email.
Some of my work is confidential so I don't display it here, but I'd be happy to share if you send me an email.